September 2010
2 posts
3 tags
Google Instant Steals 25% of Your Organic Search...
Google has been touting their new Instant search as giving users “better search results, faster”. But it seems that organic search results have suffered.
Here’s a search test I did using the phrase Insurance Quotes. This is a pretty highly advertised for search term. Here’s “Google Normal”
Notice that you get 4 organic results above the fold. And 8 paid...
4 tags
Stuck with .net
Leaving .net by Dave Newman struck a cord with me. I’ve been using Microsoft technologies professionally since 1994. One of my client’s platform (still have him to this day) evolved over time from Excel to Access to SQL Server with an ASP.NET front end. Most of my income is from these long term clients whose businesses run on the .net platform.
.Net Used to be Fun
Getting started...
July 2010
1 post
2 tags
“Luxury is the enemy of observation, a costly indulgence that induces such a good...”
– Paul Theroux in Ghost Train to the Eastern Star
March 2010
1 post
3 tags
You Should Block Your Competitors from Seeing Your...
There are two things that your online competitors are probably doing right now:
You competitors are clicking on your AdWords ads.
Your competitors are looking at your AdWords ads to figure out how to improve their online campaigns (and trying to take market share away from you).
If you don’t believe it’s likely, then don’t read any further. But if you think either is possible,...
February 2010
2 posts
6 tags
Firefox 3.x, Safari, and Chrome Not Supported on...
I tried to login to Microsoft adCenter today using Google Chrome (my current browser of choice). Then I got this Non-Compatible Browser message:
So Chrome is not supported. Ok, fine. It’s a pretty new browser. So what exactly IS supported then. I click on the link:
Wait. Am I reading this right? The only supported browsers are:
Internet Explorer (IE 6, IE 7, and IE 8)
Firefox (1.5...
5 tags
Want to see last quarter's ad spend in Microsoft...
I run a few different PPC campaigns for an online business. Google adwords, Yahoo Sponsored Search, and Microsft adCenter.
Trying to be a good businessman, I like to track my advertising and other expenses on a quarterly basis. So I go into adCenter and see that I can select various date ranges: Last 3 months, last 6 months, etc:
But I need last quarter which is from 10/1/09 through 12/31/09....